The operator behind GTMStack.pro
B2B GTM work across Salesforce, PRGX, AMCS, and Red Hat. Documented programs, results, and frameworks throughout this site.
Built to Prove It...
Revenue Operations Buildout — PRGX Global
Unified ABM, attribution, and CRM systems across a 300-account enterprise pipeline program. Resulted in 87% YoY pipeline growth and 180% lift in MQL→SQL conversion.
Demand Analytics Rebuild — Salesforce
Rebuilt demand gen analytics and attribution infrastructure for Salesforce NGO and Education GTM. Delivered 76% YoY pipeline lift and ~85% improvement in CRM data quality.
Career Snapshot
Selected Operating Roles
A direct starting point for the operating record, supporting proof points, and the best ways to continue the conversation.
Director, Digital Marketing & ABM
Director, Account-Based Marketing
Sr. Principal Program Manager, ABM
Global Marketing Operations Leader
Director, Demand Generation
Senior Manager, Marketing & Communications
Global Online Marketing Manager
Senior Manager, Online Marketing
Business Analyst
Learning Management Systems Strategist
Learning & Professional Development Analyst
Architecting Intelligent Revenue Systems
Cognitive Funnels
Lead scoring and routing models built for active ABM programs. Used at PRGX to improve MQL→SQL conversion by 180%.
Data Lake Architecture
Data pipeline and attribution infrastructure built across CRM, MAP, and BI layers. Reduced reporting cycles from 4 days to 2 hours at Salesforce.
Pipeline Automation
Automated multi-touch workflows across email, paid, and SDR channels. Deployed at AMCS and PRGX to reduce manual coordination and improve lead routing accuracy.
Professional Certifications
Salesforce Certified Architect
ENTERPRISE SYSTEMS
HubSpot Platform Consultant
INBOUND ARCHITECTURE
Google Analytics Expert
MEASUREMENT & DATA
Academic Background
Boston University
Questrom School of Business
B.S. in Business Administration
"Specialized focus on Information Systems and Operations Management, bridging the gap between technical infrastructure and market strategy."
Start with the work
Browse the case studies and expertise pages to see how the pieces connect.