Case studies

Selected GTM work.

Real GTM programs, reporting rebuilds, ABM systems, and portfolio artifacts tied to measurable outcomes.

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240%

Pipeline growth

12.4x

ROAS scaled

-45%

CAC reduction

3.2M

Revenue attributed

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Showing 19 case studies

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ABMEnterprise GTM

ABM System Launch

Built PRGX's first fully unified ABM system—integrating targeting, personalization, measurement, and sales alignment to drive revenue impact across enterprise accounts.

87%

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ABMManufacturing

Discrete Manufacturing ABM Journey

Designed an industry-specific ABM journey for discrete manufacturing accounts, mapping buying committee needs across awareness, evaluation, and expansion stages.

200%

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ABMRevenue Operations

87% YoY Pipeline Growth via Unified ABM + RevOps Model

Built a unified revenue operating model connecting ABM, marketing automation, and attribution across Demandbase, Marketo, and Salesforce. Resulted in 87% YoY pipeline growth and 180% lift in MQL→SQL conversion.

87%

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ABMPaid Media

$1.2M Pipeline in 90 Days from Verticalized ABM

Launched ABM engine for industrial/logistics buyers with verticalized messaging, paid media, and GTM orchestration.

$1.2M

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ABMICP Definition

End-to-End ABM Framework

Built AMCS Group's first enterprise ABM operating model for an industrial SaaS portfolio, aligning leadership, sales, SDR, and marketing around vertical account plays and measurable pipeline goals.

$1.2M

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ABMLifecycle Marketing

33% of Global Pipeline Influenced by ABM Activation

Scaled ABM Customer Activation framework across 200+ global enterprise accounts with lifecycle playbooks and standardized ops.

33%

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ABMEnterprise GTM

Enterprise ABM Activation

Designed and deployed global ABM activation programs for enterprise accounts, enabling multi-threaded engagement across buying committees and improving expansion and retention outcomes.

25+ points

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Marketing OpsAnalytics

Reporting Cycle Cut from 4 Days to 2 Hours

Rebuilt global demand gen analytics for Salesforce.org, replacing spreadsheet scorecards with a governed dashboard operating model used by regional and executive teams.

2 hours

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Revenue OperationsAnalytics

Revenue Analytics Dashboard

Transformed Salesforce's global NGO and Education GTM reporting by building a unified revenue analytics system that replaced manual spreadsheets with automated, trustworthy dashboards.

2 hours

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Data GovernanceData QA

Data QA & Integrity Pipeline

Built a rigorous data QA and validation pipeline connecting Oracle, Business Objects, and Salesforce CRM to ensure reporting accuracy for global GTM teams.

85%

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ABMEvents

Fortune 50 ABM + Event Engine Driving Enterprise Pipeline

Established ABM Center of Excellence and high-ROI event motions for Fortune 50 enterprise accounts.

$11M

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Sales EnablementPlaybook

Singles & Doubles Playbook

Created a scalable campaign playbook for Salesforce Sales Cloud, enabling marketing and sales teams to execute repeatable, high-impact plays focused on pipeline creation and deal acceleration.

65%

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Global CampaignsSales Cloud

Sales Cloud Global Campaigns

Developed and executed global integrated campaigns for Salesforce Sales Cloud, unifying messaging, content, and sales activation across enterprise regions.

65%

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Marketing AutomationSEO

164% YoY Traffic Growth + 43% QoQ Lead Lift

Scaled inbound demand through Marketo automation, nurture architecture, and SEO/content velocity.

164%

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Content MarketingSEO

Content & SEO Infrastructure

Built a content and SEO foundation that turned Crowd Factory (later Marketo) into a demand-generating content engine, significantly growing organic traffic and lead volume.

164%

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SEOPPC

500% YoY Client Growth via SMB SEO + PPC System

Built repeatable SEO/PPC program for SMBs and agencies, using microsite authority networks.

500%

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Event MarketingRetail

Event-to-Store Revenue Lift

Designed an event-led activation program that connected experiential marketing with in-store behavior, driving measurable revenue lift for a retail brand.

$1.1M

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AIGTM Strategy

Marketing Flight Planner — AI GTM Maturity → Roadmap Engine

Built an AI-assisted GTM maturity product that translates diagnostic inputs into prioritized execution roadmaps, investment sequencing, and scenario-based recommendations.

75%

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Personal BrandUX

Career World 4D — Interactive Resume Map

Designed and shipped an interactive career intelligence map that reframes a resume as a navigable proof system across roles, industries, capabilities, and outcomes.

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$250M+Revenue influenced

4.2xAverage ROI

85+Active deployments

32%Efficiency lift

Fintech leadersEnterprise SaaSGlobal manufacturingHealthcare technologyCybersecurity

Featured flagship results

ABM

ABM System Launch

Built PRGX's first fully unified ABM system—integrating targeting, personalization, measurement, and sales alignment to drive revenue impact across enterprise accounts.

87%

Pipeline Growth

180%

MQL→SQL Lift

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ABM

Discrete Manufacturing ABM Journey

Designed an industry-specific ABM journey for discrete manufacturing accounts, mapping buying committee needs across awareness, evaluation, and expansion stages.

200%

Account Engagement Lift

Journey Stages Mapped

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