ABM · case study

Fortune 50 ABM + Event Engine Driving Enterprise Pipeline

Client: Salesforce

Industry: B2B SaaS

Year: 2019

Pipeline Influence$11M

ABM Pipeline Growth30%

Target Account Cohort50

The challenge

Needed repeatable enterprise ABM motions and measurable event ROI across vertical programs.

How the work unfolded

1. Built ABM COE methodology

Built ABM COE methodology, integrated propensity-driven campaigns, and created event-to-pipeline playbooks with executive engagement.

The execution

Built ABM COE methodology, integrated propensity-driven campaigns, and created event-to-pipeline playbooks with executive engagement.

Outcome instrumentation & delivery

The outcome

Measurable impact across pipeline, efficiency, and growth.

$11M pipeline influenced from flagship executive program

30% YoY pipeline growth from ABM programs

Multi-million ACV influence from vertical events

Impact trajectoryKey metrics

“$11M pipeline influenced from flagship executive program”

Salesforce

Outcome summary

Related case studies

View all

PRGX Global

87% YoY Pipeline Growth via Unified ABM + RevOps Model

Built a unified revenue operating model connecting ABM, marketing automation, and attribution across Demandbase, Marketo, and Salesforce. Resulted in 87% YoY pipeline growth and 180% lift in MQL→SQL conversion.

87%

Pipeline Growth

200%

Engagement Lift

180%

MQL→SQL Lift

ABMRevenue OperationsAttribution

AMCS Group

$1.2M Pipeline in 90 Days from Verticalized ABM

Launched ABM engine for industrial/logistics buyers with verticalized messaging, paid media, and GTM orchestration.

$1.2M

Qualified Pipeline

35%

MQL Lift

80%

Data Quality

ABMPaid MediaVertical GTM

Expertise applied

View all

Account-Based Marketing (ABM)

ABM frameworks that scale. Verticalized plays, account selection, and multi-channel orchestration that deliver $1.2M+ pipeline in 90 days.

ABMAccount-Based

Learn more

Demand Generation

Building predictable, scalable pipeline through orchestrated multi-channel programs, precision targeting, and data-backed optimization across the full funnel.

Learn more

Featured

Event & Tradeshow Management

In-person and virtual events, webinars, and field activations that build relationships and accelerate deals.

EventsWebinars

Learn more

Explore similar work

Continue through the case studies or jump into the related expertise behind this project.

View all case studies Explore expertise